Case study · REZET Global × REZET Hub · Automotive · Argentina

Volkswagen: seat belt & banner upcycling.

REZET Global did the upcycling. REZET Hub worked alongside them on the metrics, so Volkswagen could share its impact with a record behind every figure.

1,320 mSeat belts

925 m²Banners recovered

236 m²Merchandise overstock

4Product types

Proof

It was never just waste. Waste is a matter of perspective.

Volkswagen invested in transforming the material rather than paying for its disposal, putting the budget into craftsmanship, durability and a product with genuine material value.

The material had more value left in it. With creativity, innovation and a trained eye, what others see as waste can be recognised for what it still has to offer, then redesigned around a new purpose without losing the story of where it came from.

Sewing the recovered textile at the social workshop

Seat belts and banners sorted before cutting

Banner material opened out before it is cut

In-car rubbish bag made from recovered banner

Evidence

Making Impact Traceable, Transparent & Verifiable.

1,320 metres of seat belts, 925 m² of banners and 236 m² of merchandise overstock, transformed into sling bags, car bags, tote bags and pouches.

REZET Global did the upcycling. REZET Hub worked alongside them on the metrics, so Volkswagen could share its impact with a record behind every figure.

Three departments, three calendars

330 seat belts, more than 500 banners and unissued merchandise overstock, collected across manufacturing, marketing and events — areas that never saw themselves as one waste stream.

1,320 m and 925 m²

Each recorded in its own unit, plus 236 m² of overstock: merchandise that never reached a user is waste too, and it is counted as such.

Straps that were already straps

Seat belts carries a bag without reinforcement because it was engineered to carry a person. Banner gives structure, jersey gives the soft parts.

One programme, three budgets

Output reconciled against all three recorded inputs, which lets three separate departments report a single material outcome instead of three untracked disposals.

Outcome

What three departments left behind, brought together.

REZET Hub · Impact report

Volkswagen

Automotive · Argentina

1,320 mSeat belts

925 m²Banners recovered

236 m²Merchandise overstock

4Product types

Material mix

1,224.4 m²recovered

Seat belts (1,320 m × 4.8 cm)5%

Banners76%

Merchandise overstock19%

330 seat belts — 1,320 metres — more than 500 banners representing 925 m², and 236 m² of merchandise overstock were given a second life as sling bags, car rubbish bags, pouches and other functional accessories. Made by 7 people in social impact workshops.

Why measure

An impact claim is only as strong as its record.

Every figure in an impact report should trace back to what was actually recovered, weighed and made.
When the metrics are built together with the operator, the report is ready to share with clients and sustainability teams.