Case study · REZET Global × REZET Hub · Consumer goods · Argentina

Unilever: burlap upcycling.

REZET Global did the upcycling. REZET Hub worked alongside them on the metrics, so Unilever could share its impact with a record behind every figure.

42.6 m²Burlap recovered
2Product types
5People in the process

Proof

From the malt store to a mate set.

Unilever invested in transforming the material rather than paying for its disposal, putting the budget into craftsmanship, durability and a product with genuine material value.

The material had more value left in it. With creativity, innovation and a trained eye, what others see as waste can be recognised for what it still has to offer, then redesigned around a new purpose without losing the story of where it came from.

Recovered banner material — Unilever
Brewery burlap sacks
Material and production for Unilever
Material and production for Unilever
Brewery burlap sacks
Material and production for Unilever
Material and production for Unilever
Sewing burlap at the social workshop
Material and production for Unilever
Work at the social workshop — Unilever
Brewery burlap sacks
Work at the social workshop — Unilever

Evidence

Making Impact Traceable, Transparent & Verifiable.

42.6 m² of polypropylene burlap recovered, cleaned and reconditioned into mate sets and pouches.

REZET Global did the upcycling. REZET Hub worked alongside them on the metrics, so Unilever could share its impact with a record behind every figure.

01

Collected after the malt

Used polypropylene sacks recovered at the end of storage, where a technical material stops being an asset for no reason other than habit.

02

Cleaned before anything is cut

42.6 m² recovered, cleaned and reconditioned, with the surface recorded before the first cut.

03

The inherited features

The material’s inherent properties make it ideal for water and sand: durable, waterproof and easy to clean, giving the sack a second purpose perfectly suited to the beach.

04

A narrative asset with a record

Output reconciled against the recorded input, so the story the object tells in a meeting is backed by a figure and not by a brochure.

Outcome

From single-use plastic to something people talk about.

Polypropylene burlap sacks used to store malt were recovered, cleaned and reconditioned, and transformed from single-use plastic into mate sets for Unilever managers — not as merchandise, but as narrative assets. Each piece embodies the material's origin. Made by 5 people in social impact workshops.

Why measure

An impact claim is only as strong as its record.

  • Every figure in an impact report should trace back to what was actually recovered, weighed and made.
  • When the metrics are built together with the operator, the report is ready to share with clients and sustainability teams.

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