Case study · REZET Global × REZET Hub · Sportswear · Argentina

Reebok: sports shoe repair & reuse.

REZET Global did the upcycling. REZET Hub worked alongside them on the metrics, so Reebok could share its impact with a record behind every figure.

62 m²Material recorded
2Product types
19People in the process
2Collection networks

Proof

From the gym floor back into use.

Reebok invested in extending the life of what its customers had already worn rather than letting it become waste: shoes collected in stores and gyms, repaired, restored and donated.

The material had more value left in it. With creativity, innovation and a trained eye, what others see as waste can be recognised for what it still has to offer, then redesigned around a new purpose without losing the story of where it came from.

Material and production for Reebok
Material and production for Reebok
Material and production for Reebok
Material and production for Reebok
Material and production for Reebok
Material and production for Reebok
Material and production for Reebok
Material and production for Reebok
Material and production for Reebok
Work at the social workshop — Reebok
Material and production for Reebok
Work at the social workshop — Reebok

Evidence

Making Impact Traceable, Transparent & Verifiable.

Shoes collected through store and gym totems, then repaired, restored and donated; 62 m² of material recorded in the case.

REZET Global did the upcycling. REZET Hub worked alongside them on the metrics, so Reebok could share its impact with a record behind every figure.

01

Collect

Totems installed in stores and partner gyms.

02

Assess

Each pair checked for repair or transformation.

03

Restore

Repaired and restored where possible.

04

Place

Donated to people experiencing homelessness.

Outcome

A campaign that ended with shoes on feet.

For the “Reeciclar, Reeducir, Reeusar” campaign, collection totems were placed in Reebok stores and partner CrossFit gyms. Athletes left their old shoes, received a discount towards a new pair, and the collected footwear was repaired, restored and donated. Made by 19 people in social impact workshops.

Why measure

An impact claim is only as strong as its record.

  • Every figure in an impact report should trace back to what was actually recovered, weighed and made.
  • When the metrics are built together with the operator, the report is ready to share with clients and sustainability teams.

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